Welcome to the sixth and final post in our 6 Strategies to Revitalize Your Community blog series. For our final topic, we’ll discuss what to do once you’ve used all these great strategies to relight the spark in your community: make sure everyone knows about it.
Success stories are key to communicating the value of engagement to your users, as a way to show appreciation, and your executives, to demonstrate why your community is so important. They help keep people who are already engaged active and bring non-engagers into the fold.
Many Jive customers are already curating success stories in some way. When we asked participants in our six strategies for revitalizing your community webinar if they collect and highlight success stories, almost three-quarters of respondents said “Yes” or “Sometimes”.
Step one: engage your advocates. Ask your advocate network to be on the lookout for success stories within the community and in real life. Maybe they’re chatting in the kitchen while getting coffee and someone mentions that they were able to find an answer in 15 minutes using Jive vs. waiting three days for a response from the help desk. Your advocate can post that nugget somewhere and ensure that it gets seen.
Success stories don’t have to be official PDFs or long blogs (although those are great too!) It can be a comment under a post that says “Wow, this was super easy to find!” or tagging someone who used the community in a particularly effective way. Once you build up a store of these, you can highlight them within the community and in your regular communications. Put them on the home page, put them in your newsletter, add them to your news streams.
This is one situation where I even recommend - gasp! - sending out an email that features some of your successes. Success stories can be a powerful way to convince less engaged employees that the community is worth their time. If people see that a colleague found an answer in five minutes instead of three hours, they will be more likely to engage themselves.
Finally, turn your success stories into “lessons learned”. Provide some tips and tricks or a tutorial that demonstrates how your users achieved such positive results. This is a good way to pull together some of the smaller bite-size stories into an overarching blog or document that feels actionable to your users.
And with that, I will officially conclude our Six Strategies blog series. Thanks for reading! It’s been a pleasure sharing my ideas and recommendations. Check out the webinar for more details on all six strategies or catch up on any earlier installments that you may have missed.
- 6 Strategies to Revitalize Your Community, Part 1: Optimizing for Mobile
- 6 Strategies to Revitalize Your Community, Part 2: Improving Search
- 6 Strategies to Revitalize Your Community, Part 3: How to Recruit and Maintain an Advocate Network
- 6 Strategies, Part 4: How to Engage Your Executives