So far in our 6 Strategies to Revitalize Your Community blog series, we’ve covered optimizing for mobile, improving search, recruiting and maintaining an advocate network, and engaging your executives. Today we’ll dive into another challenge that I often hear from customers: creating a strong homepage experience for your employees.
Your homepage is like the front door to your community. It should be welcoming, easy to consume, and relevant to your users. Jive has some great - and frequently underutilized - features that can make your homepage a gateway for engagement.
I recommend using the news page as your home page. It’s very dynamic and can be easily personalized. It’s a good way to display both curated content and let users see what they want to see in their news feeds.
First thing’s first: review your push streams to see if they’re effective. How many do you have? It can be overwhelming to users if you’re using too many (like all 10!) Are they all refreshed often? Users will tune out if they learn that their news feeds are full of outdated information. Consider combining some into a broader category like “Company news” or “What’s new” to cut down on the number of streams and increase the amount of fresh content.
On the other hand, if you have a high volume of relevant content, it may make sense to separate one stream into several. One customer that I work with recently split out their main corporate news stream into different topics. They have one for culture, one for product news, and one for headline news, which showcases only the most important and official announcements and sits in the top-priority place to ensure that it gets seen.
You can also target your news streams using Active Directory or profile data. News streams can be targeted by location, department, or however else you can meaningfully segment your employees to make the content more relevant to them.
Custom news streams help cut down on noise as well. They enable employees to personalize their homepage with up to 10 streams that are custom only to them. Custom streams can have a combination of following tags, people, places, and content so employees can easily keep up with the topics they prefer.
If you want to get really fancy with it, you can use a more advanced technique to make it easy for employees to build their custom streams. Instead of asking employees to find relevant groups, follow them, and manually create a custom stream, you can use a profile field. Create a multi-select profile field that lists your topics or communities of practice so users can tick off the ones that they’re interested in. It essentially acts like an auto-subscription to those news streams. This is a great strategy to highlight when users first join the community or a good topic for a campaign to get existing users to select their favorite topics.
Once you’ve optimized your homepage with refined, targeted corporate news streams and enabled your employees to create custom streams, make sure people know about your new and improved experience. Use rewards to create a quest to get people to use the homepage. Run campaigns like “Make ‘Insert Community Name’ Your Own”, which you can hear more about in the six strategies for revitalizing your community webinar.
For more ways to revitalize your community, check out the other posts in this six-part series:
- Optimizing for mobile
- Improving search
- Recruiting and maintaining an advocate network
- How to engage your executives
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