Whether your Jive community has been around for six months or six years, whether it’s never been more active or is stuck in a slump, there are always ways to improve your users’ experience. That’s why we focused a recent webinar on new ideas for revitalizing your community - and why those ideas are now the basis of this 6-part blog series.
In today’s post, we’ll start with how to optimize your Jive community for mobile. As we all know, modern employees are constantly on the move. From traveling for work to working from home, more and more communication and collaboration happens away from the office every day. That means that a strong mobile experience is critical to the success of your community.
Optimizing your community for mobile starts by looking at its architecture. In our webinar, we asked participants whether they were using widgets or tiles for the majority of their places, because the answer can have a major impact on your mobile experience. Here’s what our attendees reported:
This is good news for the majority of folks on the webinar that day. Using tiles instead of widgets is one of the easiest ways to improve Jive’s mobile experience.
Switching from widgets to tiles
While Jive widgets work great on desktop, they’re not ideal for viewing and interacting with content on mobile devices. Widgets don’t show up on the narrow browser view of a phone or tablet or in the Jive Daily app. That means it’s a good idea to move your widget overview pages to tiles, even though the prospect can seem daunting.
There are a few ways to make the widget-to-tile transition seem less burdensome. You can start with your most motivated place-owners and/or those who have the greatest need or interest in mobile engagement. Work closely with them to create a new, tile-based standard layout, then replicate that template with other places and other teams. Once the holdouts see the impact of the switch, they’ll be excited to make the change themselves.
If you’re on the cloud, you can keep your widget overview page up and running while you configure your new tile pages. A great option for that configuration is to use the news page as your home page. Many of the tiles available on the news page are comparable to the widgets you may have been using on your home page, and the news page will automatically show up on users’ mobile browsers and in the Jive Daily app, where news is the main landing page. In other words, you can keep your widget overview page alive for desktop purposes while creating a similar (but far superior) mobile version using the tile-based news page.
This strategy does involve maintaining two separate pages, but we’ve heard from some customers that it’s worth it to have experiences that they feel are best optimized for desktop and mobile respectively. You can also, of course, keep the widget home page live while you’re building your new tile-based page(s), then shut down the widget page.
You’ve switched to tiles: Now what?
Once you’ve made the transition from widgets to tiles, there are a few things you can do to further optimize the mobile experience.
- Plan your landing pages carefully. Mobile users will always see the top left-hand tile first on their page. People don’t like to scroll forever, so it’s important to arrange your tiles in order of relevance to your users with the most important content in the top-left area of your desktop landing page.
- Take advantage of tiles. One of the benefits of tile pages is that you can have up to five tile landing pages on any place, which create better navigational elements then just being able to have an overview page and maybe an activity page.
- Test, test, and test again. It’s critical to make sure that all of your pages are working for all of your devices. Especially if you have a mobile-first strategy at your organization, test each page from each place on every device used by your workforce, both on mobile browser and in the Jive Daily app if applicable. Not all tiles are currently supported in Jive Daily, so it’s extra important that the tiles you choose work well and create a positive experience in the app.
- Promote your fabulous new mobile experience. You’ve put in the work to update your mobile experience - now it’s time to spread the word. You can use any or all of the campaign functionality in Jive, of course, or get creative with it. For example, if you have a large group of users in one location, you could set up a fun photobooth to get people to take a picture to use as their avatar. Training on the Jive Daily app is always a good idea, too, so people feel comfortable using the new interface.
That’s a wrap on mobile. Let us know if you have any questions or ideas in the comments section, and don’t forget to check back for the rest of the series on revitalizing your Jive community:
- Optimizing for mobile
- Improving search
- Recruiting advocates
- Engaging leaders
- Personalizing your communities
- Sharing your successes