With GDPR, the European Union’s new privacy law, just around the corner - in case you haven't heard, it'll go into effect on May 25th, 2018 - collecting consent from your subscribers should be on top of your priority list. But GDPR not only applies to new consents collected after May 25th, but it also applies to all EU contacts you might already have in your database.
This is important to understand, because for any of your EU-based subscribers lacking a compliant consent you won’t be allowed to send marketing emails to those subscribers anymore after the law is enforced. This is where re-permission campaigns come into play. Since the only way you can keep those subscribers on your active mailing list is by collecting GDPR-compliant consent before the May 25th deadline.
To make your re-permission campaigns a real success there are a couple of things to consider. Check out this great article from Litmus to get tips and tricks on improving your GDPR game.
If you need any help with setting up or executing your campaigns, creative services, or other consultancy please reach out to us. We are happy to help.
We’re excited to announce the new release of Aurea Campaign Manager (ACM). In keeping with Aurea’s release numbering system - which identifies a release by the calendar year and quarter - this is ACM release 2018 R1.
With this release, Aurea Campaign Manager introduces an entirely new front-end user interface, designed to deliver maximum browser compatibility, as well as an updated look-and-feel.
This ACM release includes:
New HTML5 UI supporting all browsers (Internet Explorer, Chrome, Safari, Firefox)
Consumer-grade intuitive workflows (i.e. improved message creation with content editor and email templates),
Increased ease-of-use for marketers, and responsive design for mobile campaign execution and reporting
Transitioned infrastructure to AWS, improving performance and scalability for large email volumes and doubling send speeds
API access for customers
Now supported on most mobile devices
To experience the all new Aurea Campaign Manager, Log inhere.
To learn more about Aurea Campaign Manager, log-in to the Aurea Support Portal for all product documentation and release notes.
If you have any questions, please contact Aurea Support or your account manager for more information. We appreciate your continued partnership and look forward to your feedback.
Email is one of the most mature and widely used marketing channels today. And more importantly, Email works - making it a key supporting player in most marketing programs. It's highly measurable, scalable and cost-effective. Plus, it spurs demand generation, promotes brand engagement, drives digital commerce and aids in customer retention.
We at Aurea understand that your success as a marketer is highly dependent on the stability and performance of our email marketing platform. That’s why we decided - roughly a year ago - to move Campaign Manager (aka “Lyris HQ”) away from the brittle infrastructure of its legacy datacenter to AWS, the world’s most scalable and high performing IaaS.
While we have experienced a couple of ‘hiccups’ during the migration process, we are very grateful that you decided to stay with us and trust we were doing the right thing. Today, after extensive code quality improvements, database harmonization, and a complete virtualization, we are proud to say that we have achieved a steady up-time of more than 99.5% and a much higher degree of platform resilience.
But, we did not stop there. In parallel, our engineering team diligently worked on delivering on a long standing promise: the removal of the heavily Flex dependent user interface. Yes, we know, you have been waiting for this for quite some time, but we are finally going to roll out the completely revamped user interface during this quarter.
This brand new user interface is not just looking gorgeous because we both incorporated the latest in web technology such as Angular 5, HTML5 and Bootstrap and completely re-wrote the API based on JSON (we still support the old one!). We also made a couple of small improvements on the overall user experience like giving the WYSIWYG editors for messages and landing pages a more modern look. And the best part, our new responsive design let’s you finally send out campaigns or check on your latest reports by simply using your mobile phone. How cool is that?
Of course, we also have exciting plans lined up for the future of Campaign Manager. In our upcoming webinar on May 2 (Register here: Aurea in 2018: An Insider Update on Aurea Email Marketing | Aurea ) Rachel Collins and I are going to talk more about what we have achieved so far, what the new release will look like, and most importantly, what Campaign Manager's roadmap for the next 12 to 18 months will have in store for you.
**Note: this is the first blog in a short series where I'll write about the usage of this platform, the things we've achieved in the last year and especially the plan for 2018.**
At Aurea, we firmly believe that by delivering a better experience to you, you will be empowered to more effectively deliver a differentiated experience to your own customers. In that light, we are thrilled to announce the release of AureaWorks, our new collaborative customer community, for our Campaign Manager customers.
Aurea Works is a place to engage with Aurea's team as well as other customers. We hope to achieve three key benefits through our AureaWorks customer community:
1. Better Support
2. Product Education
3. Collaboration with other users
Our Support process has not changed - we still have a separate support portal that we eventually hope to integrate into AureaWorks to create a "one stop shop" for all of your support needs. But in the meantime, we understand that you are busy and taking the time to create support tickets and wait on responses can be a hassle. With AureaWorks, we have provided an environment where our customers can self serve by searching for answers to their product questions or leverage the vast supply of training materials. We are always here for you and happy to receive your call or support case through traditional channels, but we also hope to find more convenient ways for you to engage with us and the broader community.
For Product education, we want to ensure we effectively share the exciting news around planned product innovations. But we also need to learn from you, our customer. AureaWorks provides a channel for you to give our team direct feedback on what's important to you to ensure that we integrate your product enhancements into our roadmap. Furthermore, we intend to share product release information and forward looking product innovation strategy on a regular basis so that you are never left wondering what it is that we are doing behind the scenes.
And finally, AureaWorks is a collaborative community where you have the opportunity to engage with Aurea personnel as well as other customers. AureaWorks is all about you - our customer - and we want to ensure that we provide the opportunity to engage with other users to learn about how others are leveraging our technology to create value for their own organizations and inspire creativity throughout our installed base.
Aurea understands that you are our most valuable asset and we are continuously exploring ways that we can improve customer experience and find new and creative ways to help you deliver value within your own organizations. We are excited about the possibilities that this new customer community has to offer and we hope that you share in our enthusiasm.